Backed Buy Privacy Policy

1. About This Privacy Policy

Backed Buy Limited respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you use our website, create an account, place an order, contact us or otherwise interact with Backed Buy.

2. Who We Are

Backed Buy Limited is the data controller responsible for your personal information.

Backed Buy Limited

Unit 24 Blackburn Technology Management Centre

Challenge Way

Blackburn

BB1 5RB

United Kingdom

Company number: 16585166

Telephone: 01254 497409

Email: help@backedbuy.com

3. Personal Information We Collect

Depending on how you interact with Backed Buy, we may collect:

Identity and contact information

Your name, billing address, delivery address, email address and telephone number.

Account information

Your account details, login information and account preferences.

Order and transaction information

Details of products you purchase, payments, refunds, delivery information and order history.

Payment information

Information necessary to process and verify payments. Payment information may also be collected and processed directly by our payment and transaction service providers.

Customer service information

Information you provide when contacting us about an enquiry, order, return, refund, warranty claim, repair or complaint.

Technical and usage information

Information such as your IP address, browser type, device information and information about how you use our website.

Marketing preferences

Information about whether and how you have chosen to receive marketing communications from us.

We only collect personal information that is relevant to the purposes for which it is required.

4. How We Collect Your Information

We may collect personal information when you:

  • create or use an account;
  • place an order or make a payment;
  • contact us;
  • request a return or refund;
  • make a warranty or repair enquiry;
  • choose to receive marketing communications; or
  • otherwise provide information to us.

We may also collect technical and usage information through cookies, server logs and similar technologies.

Where appropriate, we may receive information from third parties involved in providing our services, such as payment, fraud prevention or delivery service providers.

5. How We Use Your Information

We may use your personal information to:

  • create and manage your account;
  • process and fulfil orders;
  • process and verify payments;
  • arrange and manage deliveries;
  • communicate with you about your orders;
  • manage returns, refunds, warranty claims and repairs;
  • respond to enquiries and provide customer support;
  • prevent and investigate fraud, misuse and security incidents;
  • operate, maintain and improve our website and services;
  • maintain appropriate business and transaction records;
  • send marketing communications where permitted; and
  • comply with legal and regulatory obligations.

6. Our Legal Bases for Using Your Information

We only process personal information where we have an appropriate legal basis.

Contract

Where processing is necessary to enter into or perform our contract with you, including processing orders, payments, deliveries, returns and warranty claims.

Legal obligation

Where processing is necessary to comply with a legal or regulatory requirement.

Legitimate interests

Where processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and interests. This may include fraud prevention, website security, maintaining appropriate business records and improving our services.

Consent

Where you have given consent for a particular purpose, such as certain marketing activities or the use of cookies and similar technologies where consent is required.

Where we rely on consent, you may withdraw it at any time.

7. Payments

When you make a purchase, information necessary to process and verify your payment may be provided to our payment and transaction service providers.

Payment providers may process personal information in accordance with their own privacy obligations and applicable data protection law.

Backed Buy may retain appropriate transaction information required to manage your order, process refunds, prevent fraud and maintain appropriate financial records.

8. Who We Share Your Information With

Where necessary, we may share personal information with:

  • payment and transaction service providers;
  • delivery and logistics providers;
  • website hosting, IT and technical service providers;
  • analytics providers;
  • advertising and marketing service providers where applicable;
  • fraud prevention and security service providers;
  • professional advisers such as accountants, lawyers and insurers; and
  • regulators, law enforcement agencies, courts or other authorities where required or permitted by law.

We only share personal information where there is an appropriate reason to do so.

Where another organisation processes personal information on our behalf, we put appropriate data protection arrangements in place where required.

9. Marketing

We may offer you the opportunity to receive marketing communications from Backed Buy.

Where consent is required, we will only send those communications after you have agreed to receive them.

You can stop receiving marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.

Where we rely on consent, withdrawing it does not affect processing carried out before it was withdrawn.

We will not share your personal information with unrelated third parties for their own direct marketing where your consent is required unless you have agreed to this.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences and provide appropriate functionality.

We may also use analytics technologies to understand how visitors use our website and advertising technologies to measure or support our advertising activities.

Where consent is required, non essential cookies and similar technologies will only be used after you have made the appropriate choice through our cookie controls.

You will be able to manage your choices through the cookie controls provided on our website.

Further information about the cookies and similar technologies we use will be provided in our Cookie Policy.

11. International Transfers

Some of the service providers used to operate our website and services may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that appropriate safeguards are used where required by applicable data protection law.

You may contact us if you would like further information about safeguards relating to your personal information.

12. How We Protect Your Information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

Access to personal information is restricted where appropriate to people and service providers who require it for legitimate business purposes.

However, no method of transmitting or storing information can be guaranteed to be completely secure.

13. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, warranty, fraud prevention and reporting requirements.

Different types of information may be retained for different periods.

When determining how long information should be retained, we consider its nature, the purpose for which it is held, applicable legal requirements and whether it remains necessary for legitimate business purposes.

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

14. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

  • request access to your personal information;
  • ask us to correct inaccurate or incomplete information;
  • request deletion of your personal information in certain circumstances;
  • request restriction of processing in certain circumstances;
  • object to certain uses of your personal information;
  • request transfer of certain personal information where applicable; and
  • withdraw consent where we rely on your consent.

These rights do not apply in every circumstance, and there may be lawful reasons why a particular request cannot be fulfilled.

You have the right to object to processing based on our legitimate interests in certain circumstances. You also have the right to object to the use of your personal information for direct marketing.

To exercise a data protection right, contact help@backedbuy.com .

We may need to verify your identity before dealing with your request.

15. Complaints

If you have concerns about how Backed Buy uses your personal information, please contact us at help@backedbuy.com .

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

16. Third Party Websites

Our website may contain links to websites operated by third parties.

Backed Buy is not responsible for the privacy practices of third party websites. We recommend reviewing the privacy information provided by the relevant third party before providing personal information to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.

The latest version will be published on our website.

Where appropriate, we may also bring significant changes to your attention.

18. Contact Us

If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact:

Backed Buy Limited

Unit 24 Blackburn Technology Management Centre

Challenge Way

Blackburn

BB1 5QB

United Kingdom

Company number: 16585166

Telephone: 01254 497409

Email: help@backedbuy.com